NBCUniversal today launched a first-of-its-kind content commerce platform with GOLF Channel called “Shop with GOLF.” The new e-commerce venture offers brands an exciting alternative to reach massive and targeted audiences while presenting shoppers with a new way to engage with their favorite brands, shows, personalities, players, and network.
The site launches with a selection of 30 brands, such as Linksoul, J. Lindeberg, Foray Golf, Criquet, and Rhone, as well as American icon Bill Murray’s golf lifestyle brand, William Murray Golf, which also provides entertaining video content. Additional brands will also be joining the site over the course of its first month, including EleVen by Venus Williams.
NBCUniversal worked with Bill Murray and his five brothers to introduce William Murray Golf to the “Shop with GOLF” audience through the creation of a one-of-a-kind music video featuring the fun irreverent brand. A clip of the video is available HERE.
Built with a highly-curated and elevated user experience, “Shop with GOLF” will offer unique shopping experiences like ‘Shop by Destination’ and an on-site shoppable magazine entitled ‘The Links List.’ Shoppable categories include apparel, accessories, beauty, home, wellness, and travel in support of customized original content franchises and video series such as ‘Links to Drinks,’ ‘GOLF on the Side,’ and ‘Caddie Codes’ (featuring author, filmmaker, and caddie Oliver Horovitz).
The content commerce space will become a new incremental revenue source for NBCUniversal and allows direct-to-consumer retailers to interact with a whole new audience through premium content and a trusted shopping platform.
“We’re taking the next step in reimagining the commercial experience by reimagining the commerce experience. Our new Shop with GOLF platform combines the power of premium content and digital commerce to create a first-of-its-kind opportunity,” said Josh Feldman, Executive Vice President, Head of Marketing and Advertising Creative, NBCUniversal. “On this platform, golf fans can engage with their favorite content and brands like never before, while companies can reach their consumers at scale and drive impact. Previously as elusive as a hole in one, marketers can now access the whole purchase funnel in one unbeatable environment.”
“Shop with GOLF” will also provide special pricing for members of GOLFPASS, a new digital membership launched in collaboration between NBC Sports Group and global golf superstar Rory McIlroy, along with founding partner TaylorMade. GOLFPASS delivers comprehensive benefits tailored to the modern golfer’s lifestyle, offering opportunities to play more golf, comprehensive tools to improve any golfer’s game; high-quality video content; and enhanced shopping and travel experiences.
“Golf is unique from many other popular televised sports because fans who watch also play,” said Mike McCarley, President, GOLF, NBC Sports. “Golf is a lifestyle and fans engage with the game in many ways from travel and instruction to equipment and clothing. Shop with GOLF allows one-stop-shopping for high-quality but previously hard-to-find brands for all golfers. This announcement today adds another benefit to the GOLFPASS digital membership — special GOLFPASS member pricing and a better connection to the lifestyle of golf.”
Source: Golf Channel
These days, the best golf grips get the high-tech treatment, delivering no-slip performance in all conditions while keeping your mitts in max comfort all round—and all season—long. Here are the eight best golf grips that have really grabbed our attention.
Golf Pride Tour Velvet Align grip. COURTESY OF GOLF PRIDE
Designed to deliver the classic feel of the original Tour Velvet, the Align model features innovative reminder technology that increases your clubface awareness while promoting consistent hand placement.
Plus4 refers to this grip’s ability to simulate the feel of four extra layers of tape under the lower part of the grip, allowing you to grip the club lighter and produce more speed. Golf Pride’s Align technology is also included. A multi-compound design with both cord and rubber provides all-weather performance.
Made from a new Genesis material that provides a soft feel and tacky gripping surface, the Sonar fits a wide variety of players and handicaps. A reduced-taper design minimizes hand tension for a more fluid and faster motion, while micro-textures across the surface enhance feel and feedback.
Designed to provide the same level of comfort as a polyurethane grip but with the enhanced feel of rubber, the Comfort Plus is also exceptionally durable. The same reduced-taper profile featured in the Sonar model with a larger lower section promotes less grip pressure and tension and faster swings. Micro-textures further enhance comfort and traction in all weather conditions.
Available in both black and red, the wrap-style grip is designed with Taper Control Technology to create a larger lower-hand section to minimize grip pressure during the swing.
The Dri-Tac X is made from Winn’s WinnDry polymer material, which provides all-weather tackiness with exceptional comfort and durability. The tapered design allows for a traditional shape and plenty of shock absorption. The lighter weight (48g) can be exploited to increase swingweight and clubhead feel.
For players who want the comfort, tackiness and overall performance associated with Winn golf grips, but with a more traditional look than the X, the standard Dri-Tac model is one of the nest golf grips to go with. Available in four colors.
If you’re a player who prefers wrap-style golf grips with less surface texture, the Dri-Tac is up your alley. Built with Winn’s proprietary WinnDry polymer material, which provides excellent tackiness, comfort and shock absorption, this model gives those accustomed to a wrap-style grip a top-notch option.