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NBCUniversal Launches First-of-its-Kind Content-Driven E-Commerce Marketplace with GOLF Channel


NBCUniversal today launched a first-of-its-kind content commerce platform with GOLF Channel called “Shop with GOLF.” The new e-commerce venture offers brands an exciting alternative to reach massive and targeted audiences while presenting shoppers with a new way to engage with their favorite brands, shows, personalities, players, and network.

 The site launches with a selection of 30 brands, such as Linksoul, J. Lindeberg, Foray Golf, Criquet, and Rhone, as well as American icon Bill Murray’s golf lifestyle brand, William Murray Golf, which also provides entertaining video content. Additional brands will also be joining the site over the course of its first month, including EleVen by Venus Williams.

 NBCUniversal worked with Bill Murray and his five brothers to introduce William Murray Golf to the “Shop with GOLF” audience through the creation of a one-of-a-kind music video featuring the fun irreverent brand. A clip of the video is available HERE

 Built with a highly-curated and elevated user experience, “Shop with GOLF” will offer unique shopping experiences like ‘Shop by Destination’ and an on-site shoppable magazine entitled ‘The Links List.’ Shoppable categories include apparel, accessories, beauty, home, wellness, and travel in support of customized original content franchises and video series such as ‘Links to Drinks,’ ‘GOLF on the Side,’ and ‘Caddie Codes’ (featuring author, filmmaker, and caddie Oliver Horovitz).

 The content commerce space will become a new incremental revenue source for NBCUniversal and allows direct-to-consumer retailers to interact with a whole new audience through premium content and a trusted shopping platform. 

 “We’re taking the next step in reimagining the commercial experience by reimagining the commerce experience. Our new Shop with GOLF platform combines the power of premium content and digital commerce to create a first-of-its-kind opportunity,” said Josh Feldman, Executive Vice President, Head of Marketing and Advertising Creative, NBCUniversal. “On this platform, golf fans can engage with their favorite content and brands like never before, while companies can reach their consumers at scale and drive impact. Previously as elusive as a hole in one, marketers can now access the whole purchase funnel in one unbeatable environment.”

 “Shop with GOLF” will also provide special pricing for members of GOLFPASS, a new digital membership launched in collaboration between NBC Sports Group and global golf superstar Rory McIlroy, along with founding partner TaylorMade. GOLFPASS delivers comprehensive benefits tailored to the modern golfer’s lifestyle, offering opportunities to play more golf, comprehensive tools to improve any golfer’s game; high-quality video content; and enhanced shopping and travel experiences.

 “Golf is unique from many other popular televised sports because fans who watch also play,” said Mike McCarley, President, GOLF, NBC Sports. “Golf is a lifestyle and fans engage with the game in many ways from travel and instruction to equipment and clothing. Shop with GOLF allows one-stop-shopping for high-quality but previously hard-to-find brands for all golfers. This announcement today adds another benefit to the GOLFPASS digital membership — special GOLFPASS member pricing and a better connection to the lifestyle of golf.”


Source: Golf Channel

March into home buying season


March 2019

March into home buying season

Spring is just around the corner, and with it comes homebuyers. April is the beginning of the home buying season for most of the country. If you are about to put your home on the market, now is the time to prepare.

Here are some easy steps to help sell your home this spring:

Enhance curb appeal

A buyer’s first impression of your home is the exterior. Maximize curb appeal by trimming hedges and clearing out dead leaves and debris from your yard. Don’t forget to power wash your windows and exterior.Helpful tip: Buying new house numbers can make it easier for people to find your address.

Go for a deep clean

A well-cleaned interior gives your home an extra sparkle that can make a big difference when buyers walk in. Consider hiring a professional cleaner who has the experience, tools and time to make your home stand out.

Update your lighting

A bright home is more inviting. Replace your old bulbs with brighter lights to highlight focal points of your house. You can also add window treatments to enhance natural light.

Tackle home projects

You may not have time or money for all the repair projects on your list, so start by prioritizing key rooms such as the kitchen or bathrooms. Hiring a home inspector can help you assess what most needs attention.

A kitchen counter under a bright window

Cut the clutter

Prospective buyers want to visualize living there. To help them, clear counters and shelf space and avoid displaying too many personal items, such as photographs and family heirlooms. Consider removing unnecessary furniture to make the inside more spacious.

Add fresh paint

A new coat of paint can give your home a fresh look. You don’t need to paint your entire house, but adding it to certain rooms can make a huge difference.Helpful tip: You may enjoy lime green in your living room, but go for more neutral colors during selling time.

By following the above tips, you can get your home ready for the upcoming buying season.